By ARTTRA Grass, Nov 11 2019 11:10AM
Throughout the years, TV commercials have evolved and they have now taken on an identity that puts them in the spotlight. The competition for the best Christmas advert is a great example of this but it proves just how much people can actually become immersed in an advert.
This is great news for advertisers and businesses because it means that their adverts are getting some serious publicity and that is great for business but it is not just about the product.
The setting of an advert, the characters, music, the storyline, the punchline and anything else that makes an advert an advert are all equally important. This is because they create an image and a story that remains with the viewer.
Us humans, we are stimulated by visuals, whether that is an image or a video and that in itself makes it very important that advertisers get it right. Some adverts these days cost a lot of money to produce and that does include using the best materials and props for the sets.
This is where artificial grass can really enhance the popularity of a TV commercial and this in turn will enhance the likeability of a product.
Any producer or director will want to get everything spot on and when it comes to choosing artificial grass they will need to consider where they want to use it, how they want to use it and how long they wish to use it for. They may also want to consider whether they have plans to use it again.
Artificial grass comes in many forms and this makes it clear as to why it is important that you know exactly what you want. Firstly, the quality can differ from one brand to the next and that can make a huge difference to the way it looks. Then there is the depth of the pile which is where it is simple to identify the cheaper types of artificial grass from the more expensive. The thicker the pile, the more luxurious and real looking it becomes and this can determine how it is used. If a TV commercial involved a tennis match for example then it will more than likely require a thinner, less-expensive option, whereas a commercial that involves a garden at the height of summer, the lawn will have to look lush and thick. This will mean that a thicker pile will be required.
Another consideration is the colour of the artificial grass. While the most common colour is green, it can be manufactured in a number of different colours and this means that it is extremely versatile. A wide range of colours means that it can be used effectively anywhere.
For those who create TV commercials, it is important to remember that there is a wide range of artificial grass available but the grass that they choose will be determined by their requirements.